US9262742B2
patent
Systems, methods, computer program products are provided for presenting content. An example computer implemented method includes identifying, by a data exchange engine executing on one or more processors, one or more user lists based on owned or permissioned data, each user list including a unique identifier, associating metadata with each user list including data describing a category for the user list, popula tion data describing statistical or inferred data concerning a list or members in a given user list and Subscription data including data concerning use of a given user list; storing in a searchable database a user list identifier and the associated
18 claims. 67,131 characters of text.