US9177329B2 Patents
Methods, systems, and apparatus, including computer pro grams encoded on a computer storage medium, for retarget ing content in a search environment. In one aspect, a method includes receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each of the retargeted content items is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a target ing keyword for the retargeted content item, and (2
17 claims. 92,913 characters of text.