US9135345B1
patent
Methods, and systems, including computer programs encoded on computer-readable media, for managing content associated with a content campaign of a content provider are disclosed herein. In one aspect, the present disclosure is directed to a system of generating and updating online con tent using standardized tagged data. The system may periodi cally crawl a document that includes one or more document reference tags. The system may identify at least one docu ment reference tag and corresponding tagged data. The sys tem may receive a request for content to display. The system may select an item of content comprising a content reference tag corresponding to the at least one document reference tag. Responsive to the request for content, the system may replace the content reference tag with the corresponding tagged data to assemble an item of content. The system may transmit the assembled content for display. 20 Claims, 11 Drawing Sheets
16 claims. 72,172 characters of text.