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Generating and updating online content using standardized tagged data

US9135345B1 Patents

Methods, and systems, including computer programs encoded on computer-readable media, for managing content associated with a content campaign of a content provider are disclosed herein. In one aspect, the present disclosure is directed to a system of generating and updating online con tent using standardized tagged data. The system may periodi cally crawl a document that includes one or more document reference tags. The system may identify at least one docu ment reference tag and corresponding tagged data. The sys tem may receive a request for content to display. The system may select an item

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