Methods and apparatus to determine audience duplication in cross-media campaigns
US8973023B1 Patents
A disclosed example method to determine audience duplica tion in cross-media campaigns involves determining a first duplicated audience reach between a total television audience and an internet publisher audience for a demographic group. The total television audience is representative of audience members across a plurality of television networks, and the internet publisher audience is representative of audience members across one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the
7 claims. 176,235 characters of text.