Frequency capping of content
US8966043 Patents
Methods, systems, and apparatus, including computer pro grams encoded on a computer-readable storage medium, and including a method for delivering content. The method com prises identifying impressions of content to a user accessing resources using different requesting sources. The method further comprises storing impression data for the identified impressions in association with the user and requesting Source. The method further comprises storing requesting Source characteristic information with the impression data and identifying parameters that require limits on a number of impressions that
15 claims. 114,723 characters of text.