AdTechAnswers

US8918713B2

patent

A computer readable medium, an electronic document or a system that uses one of these that includes particular code that specifies a first module selectively designated for inclusion in a personalized container document and additional code that specifies a second module selectively designated for inclu sion in the personalized container document. The container document designates a plurality of modules included in the container document. Each module in the plurality of modules is adapted for rendering module data for presenting in the container document. The first module is adapted to render module databased at least in part on the particular code, the particular code including a first content type element, a first content element and one or more preference elements. The second module is adapted for rendering module data for pre senting in the container document based at least in part on the additional code, the additional code including a second con tent type element, a second content element and one or more preference elements. The first content type element is differ ent than the second content type element. 51 Claims, 15 Drawing Sheets

47 claims. 149,346 characters of text.

Open original →