Optimizingelectronic display of
US8898072B2 Патенты
In one embodiment, a selection process executing in an opti mizing engine is invoked as users are presented with web pages that include ad content. The selection process provides an initial population of sets of characteristics that specify an initial generation of layouts of ads for the pages. The charac teristics can include anything that affects an ads appearance on the display. For example, ad type, position within a web page, color, size, text font, animation, etc. can be specified. Statistics are obtained as to each ad or page layout's perfor mance or impact on the user, Such as revenue
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