US8874652B1 Patents
Panel and census data representing accesses by sets of users with multiple types of media platforms to media content associated with multiple media entities is accessed. An over lap in the accessed panel data that represents users who have accessed media content associated with the media entity with more than one of the multiple types of media platforms is determined. Based on the accessed panel data, the determined overlap in the accessed panel data, and the accessed census data, an overlap function that estimates an overlap in the accessed census data is derived. The derived overlap function
20 claims. 160,402 characters of text.