Distributing content based on
US8666812 Patents
Content providers can target individuals for receipt of selected content based, at least in part, on profiles associated with users. The associations between the users and the pro files are determined based on analysis of receipts for transac tions completed by the users. These receipts contain informa tion that is indicative of the individuals’ spending habits. Electronic correspondence associated with the users is scanned to identify the receipts and information is extracted from the receipts for use in the analysis. The individuals can opt-in to receive content targeted to the profiles asso
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