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US8645992 Patents
A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancil lary content that all users of the present system will receive: targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular pri mary content will receive. The type of primary and/or ancil
7 claims. 130,203 characters of text.