Multi-dimensional method for optimized delivery of targeted on-line brand advertisements
US8620748 Патенты
A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profil ing advertisement COntent available on the network system to identify specific items of advertisement content that are com patible with the advertising campaign, for each item of com patible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated w
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