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Methods and apparatus to monitor

US8549552 Patents

4,751,512 A 6/1988 Longaker Methods and apparatus to monitor media exposure invehicles are disclosed. An example implementation includes collect ing audience measurement data with a media monitoring device fixed in a vehicle and transmitting the audience mea Surement data from the media monitoring device to a shuttle located within the vehicle, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device.

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