Quality based pricing and ranking for onlineads
US8527339B2 Patents
A “Quality-Based Ad Pricer prices ads as a function of how users respond to a particular page and/or domain to which they are sent by an online advertisement. User experience is improved by ensuring that advertisements that are more rel evant to a user are priced less than an ads which are less relevant to the user. In particular, a quality factor for each ad is determined as a property of the advertiser's site based on measured user behaviors with respect to that site. This quality factor is then used in ranking, selecting, and pricing ads in an automated online auction. Further, while ad agg
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