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US8510167B2

патент

Methods, systems, and apparatus, including computer pro grams encoded on a computer storage medium, for consoli dating content item requests for multiple content item envi ronments. In one aspect, a method includes consolidating content item requests for two or more content item environ ments in a webpage. A first content item environment is a primary content item environment and the remaining content item environments are secondary content item environments. The primary content item environments issues a content item request for itself and the secondary content item environ ments, and owns a process that distributes the received con tent items for the secondary content item environments to the secondary content item environments. 18 Claims, 5 Drawing Sheets

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