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US8392246B2

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A review for a content publisher is received, the content publisher publishing content to which advertisements are targeted over a distribution network. An aggregated approval score for the content publisher is generated based on the received review and other reviews for the content publisher. The aggregated approval score is provide to an advertiser. An indication to accept or reject the targeting of the advertise ments to the publisher content is received, the indication being received after providing the aggregated approval score to the advertiser.

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