Interactive advertising with an automated viewing reward system
US8005713 Patents
Programming is provided to a user. The programming includes content that the user wishes to play, and may also contain advertising. More specifically, the user controls vari ous aspects of the advertising and earns value in return for agreeing to or allowing certain advertising actions. For example, in one embodiment, the programming contains blocks of advertising that separate blocks of streaming con tent, similar to current television advertising. The user pays a subscription fee for the streaming content. The user also has the power to determine which advertisements (or blocks of advertisem
11 claims. 42,959 characters of text.