Online media exchange
US7962363 Patents
A data processing system enables a network of intercon nected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which Supports a hybrid pay for performance model as well as a process for multi-stage optimization. 17 Claims, 27 Drawing Sheets 4.
10 claims. 146,176 characters of text.