Methods and system for search
US7831472 Patents
Aug. 22, 2006 OTHER PUBLICATIONS A method for improving Search Engine revenues from adver tisements by selecting and displaying advertisements from a portfolio of advertisements that are likely to attract user traffic while maximizing the expected Search Engine revenues. Conventionally, each sponsored advertisement in the Search Engine portfolio is associated with one or more keywords from a list of advertiser sponsored keywords, such that if a user enters a keyword contained in an advertisement in the portfolio, a corresponding sponsored link is displayed. According to this invention, in addi
8 claims. 90,324 characters of text.