Method and system for retrieving
US7788216 Patents
Method and system for retrieving advertisement information. Information characterizing a user's past search behavior is utilized in creating index data that associate individual users to advertisements. When a search request from a user is received, the index data are utilized to identify one or more advertisements with respect to the received user's search request. Such identified advertisements match the user's past search behavior.
54 claims. 117,125 characters of text.