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Subscriber characterization

US7150030 Patents

A subscriber characterization system is presented in which the Subscriber's selections are monitored, including moni toring of the time duration programming is watched, the Volume at which the programming is listened to, and any available information regarding the type of programming, including category and Sub-category of the programming. The characterization system can extract textual information related to the programming from closed captioning data, electronic program guides, or other text Sources associated with the programming. The extracted information is used to form program characteri

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