Internet profiling
US6839680 Патенты
A System, method, and various Software products provide for consistent identification of web users acroSS multiple web sites, Servers and domains, monitoring and capture of data describing the users web activities, categorization of the web activity data, aggregation of the data into time dependent models describing interest of users and groups over time. Categorization is made with respect to a category tree which may be standardized or customized for each web Site. User groups may be defined based on membership rules for category interest information and demographics. Indi vidual user profil
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