Content based web. advertising
US6804659 Patents
According to the present invention, an internet target mar keting System, method and computer program for distribut ing online advertising to viewers based upon the viewers interests is provided. Specific embodiments according to the present invention can use an n-way matching of user's concepts of interest, advertiser's concepts and a currently Viewed document to target advertising to the View of the current document. Some embodiments can generate a con textually Sensitive advertisement for each page viewed in a browser, thereby associating an advertisement with every page in a document. Spec
15 claims. 76,805 characters of text.