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Internet banner advertising

US6584492 Patents

A process of banner advertising display on an inquiring browser viewing a website over the Internet includes Inquir ing from the inquiring browser to a website authorizing display of banner advertising. Diversion from the website to an advertising System central controller occurs. The inquir ing browser is Supplied with code to enable Sorting of a group of Internet ad addresses relative to the classification information related to the frequency of desired ad play. Sorting the Internet ad addresses relative to the classification information related to the frequency of desired ad play of each ad

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