Apparatus and accompanying methods for implementing
US6516338 Patents
A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed adver tising in which advertisements are downloaded, from an advertising Server to a browser executing at a client computer, in a manner transparent to a user Situated at the browser, Subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloa
24 claims. 178,137 characters of text.