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(54) TECHNIQUE FOR IMPLEMENTING TRANSPARENT ADVERTISING AND FOR THROUGH A WEB BROWSER IN RESPONSE (75) Inventors: sityh Elsa Sciety NY (US) Kipp Cheng, “Rich Media Match for Unicast and Engage”, Brandweek, Nov. 1, 1999, vol. 40, No. 41, p. 62 and (73) Assignee: Unicast Communications Corporation, New York, NY (US) () Notice: Subject to any disclaimer, the term of this patent is extended or adjusted under 35 (List continued on next page.) Primary Examiner Joseph H. Field (74) Attorney, Agent, or Firm-Michaelson & Wallace; Peter L. Michaelson (57) ABSTRACT (21) Appl. No.: 09/352,398 1-1. A techn

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