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Background advertising system

US6205432 Patents

An advertisement System and method are provided for inserting into an end user communication message a back ground reference to an advertisement. In Some embodiments, the background reference causes an adver tisement image to be tiled, or watermarked, across an end user Screen behind the text of an e-mail message or public posting. A message Server inserts the background reference after receiving a message originally Sent from an end user originator and before Sending the message to be delivered to an end user recipient. When necessary, the message Server will convert at least a portion of the

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