Advertisements distributed on-line using target criteria screening with method for maintaining end user privacy
US6182050 Patents
Matching between advertisement and target consumer is achieved in a System which maintains consumer privacy. Such System includes computer end users, an advertising Service provider and advertisers. Computer end users Sub Scribe to the advertising Service provider. The advertising Service provider Sells time or other accountable units to the advertisers. The advertiser provides the advertisement. Each advertisement has accompanying demographic information or a desired affinity ranking. The end user completes a demographic questionnaire and rankS various categories of products and Services. The
8 claims. 69,686 characters of text.