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5,794,210 8/1998 Goldhaber et al. ....................... 705/14 METHOD AND APPARATUS ENABLING VALUATION OF USER ACCESS OF ADVERTISING CARRIED BY INTERACTIVE INFORMATION AND ENTERTAINMENT SERVICES The Design and Impletation of a Secure Auction Service, IEE Transactions on Software Eng., vol. 22, No. 5, May 1996. 75 Inventors: Bruce Lowell Hanson, Little Silver; Kenneth Mervin Huber, Red Bank, Primary Examiner-Allen R. MacDonald ASSistant Examiner M. Irshadullah 73 Assignee: AT&T Corp., Middletown, N.J. See advertisers’ bids for their attention which are displayed on their display Screens and c
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