US5948061 Patents
METHOD OF DELIVERY, TARGETING, AND MEASURING ADVERTISING OVER NETWORKS 75 Inventors: Dwight Allen Merriman; Kevin Joseph O’Connor, both of New York, N.Y. Booker, Ellis “Seeing a Gap, A Palo Alto Startup Will Debut Advertising Server for the Net”, Web Week, v.2 iss2. Avail abe online at Feb. 1996. 73 Assignee: Double Click, Inc., New York, N.Y. 21 Appl. No.: 08/738,634 Metcalfe, Bob “From the Ether”, InfoWorld, v.18 iss 3. Available at Aug. 1996. NetGravity AdSerer 2.0 Annoucement. Available at http:// “Internet access: Internet marketing revolution begins in the 51) Int. Cl. ..................
49 claims. 53,427 characters of text.