US20200342494A1
patent
A server computing device receives a request for graphical display source code for a computerized graphical advertise ment display. The server generates the source code com prising a plurality of activation behaviors for the display, where upon generation the display is associated with a default activation behavior. A client computing device and captures a user interaction event for the display, the user interaction event associated with a user. The client deter mines whether the user intended to activate the display via the captured event, based upon characteristics of the user interaction event, characteristics of the computerized graphi cal advertisement display, characteristics of the client com puting device , and an interaction history with other graphi cal advertisement displays. The client selects an activation behavior in the source code based upon the determination . The client changes the default activation behavior for the display to the selected activation behavior and executes the selected activation behavior.
46 claims. 87,827 characters of text.