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Dynamically modifying activation behavior of a computerized graphical advertisement display

US20200342494A1 Patents

A server computing device receives a request for graphical display source code for a computerized graphical advertise ment display. The server generates the source code com prising a plurality of activation behaviors for the display, where upon generation the display is associated with a default activation behavior. A client computing device and captures a user interaction event for the display, the user interaction event associated with a user. The client deter mines whether the user intended to activate the display via the captured event, based upon characteristics of the user interaction ev

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