US20170213243A1
patent
Systems and methods for matching advertising to segments of media content based at least in part on rank and user interest are disclosed herein. In an aspect, the media content segments can be ranked based at least in part on the user interest. Further, respective segments of the media content can be classified based at least in part on user interest. In an aspect, advertisements can be matched to the ranked seg ments of the media content. In another aspect, the matching can be based on similarity between context or content of the media segment and a product or service associated with the advertisement.
28 claims. 103,250 characters of text.