Identifying contextual keywords
US20170124591A1 Patents
Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for identifying keywords for a contextual adver tisement campaign based on a remarketing list. The method including accessing a remarketing list identifying user iden tifiers; accessing user identifier history data specifying user events caused by users of the user devices; identifying keywords that caused the advertisements to be presented to the users; for each of the keywords: determining whether a first performance measure of advertisements that the key word caused to be prese
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