US20160364766A1
патент
Example systems may include: receiving a request for allocation of a content inventory unit; receiving two or more bids for the content inventory unit, each bid being subject to a respective sharing fraction; determining one or more adjusted bids, where each adjusted bid is determined based on one of the two or more bids and the respective sharing fraction for the bid; allocating the content inventory unit to a buyer that submitted a highest bid from among the two or more bids; determining a payment from the buyer as a maximum member of a first set of prices that comprises at least one of the two or more bids; determining a payment to a seller as a maximum member of a second set of prices that includes at least one of the adjusted bids; and transmitting data reflecting the allocation of the content inventory unit to the buyer.
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