US20160239881A1
patent
A system including a memory device storing data specifying a resource distribution arrangement between a web property host and an entity; and one or more servers that interact with the memory device and execute instructions that cause the one or more servers to perform operations including receiving a request to trigger resource distribution between the entity and the web propriety host; in response to the request: pro viding a computer-language code Snippet for inclusion within computer-language code of the web property, wherein, based on execution of the computer-language code, the computer language code Snippet configures the device to embed the digital content item with the content on the web property; invoking resource distribution between the web property host and the entity based on i) the resource distribution arrange mentandii) inclusion of the computer-language code Snippet, wherein invoking the resource distribution comprises distrib uting resources to the entity and the web property host.
20 claims. 95,024 characters of text.