US20160180374A1
патент
Described herein are solutions for improving management of viewable impression based display advertising systems. For example, described herein are solutions for improving man agement of viewable impression based display advertising systems amongst various online marketing channels, such as search engine and guaranteed display advertising (GDA) marketing channels. The solutions can include use of a legacy GDA system and a score (e.g., a ratio) to bridge viewable impression based control and pricing and regular impression based control and pricing.
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