AdTechAnswers

Advertisement viewability

US20160125453A1 Patents

One or more systems and/or techniques for determining advertisement viewability are described herein. In an example where a webpage comprises a managed container within which an advertisement is populated, view percentage functionality associated with the managed container may be invoked to obtain a stream of viewable percentages of the managed container to determine a viewable percentage of the advertisement. In an example where the webpage comprises an unmanaged container in which the advertisement is popu lated, a grid may be generated and evaluated to determine a viewable percentage of the

20 claims. 65,277 characters of text.

Open original →

Patents in the corpus →