US20160050129A1
patent
Systems, methods, and computer-readable storage media that may be used to evaluate performance of resources and/or content campaign impressions are provided. One method includes, for each of a first set of resources: (1) filtering path data to extract a first set of path data items including an interaction with the resource and a second set of path data items including paths excluding an interaction with the resource; (2) calculating first and second conversion metrics based on an amount of the first and second sets of path data items, respectively, resulting in a conversion action; and (3) calculating an incremental conversion metric for the resource based on the first conversion metric and the second conver
20 claims. 112,136 characters of text.