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Choosing allocations and prices in position auctions

US20150371285A1 Патенты

Y - 0 The subject matter of this specification can be embodied in, among other things, a method that includes receiving a request for content to fill a block, the request including infor mation about a size of the block and criteria for identifying eligible content items for inclusion in the block, determining a number of content items to be included in the block, includ ing determining amounts of dynamic resizing to apply to content items, determining an estimate of a difference in conversion rates conditional on receiving an interaction in the different configurations that perform differing

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