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Price-competitiveness analysis

US20150363842A1 Patents

Systems, methods, and computer-readable storage media that may be used to analyze user path data and determine price competitiveness of offers reflected therein are provided. One method includes receiving user path data representing a plu rality of user paths, each including one or more sales interac tions in which a user was presented with an offer to purchase an item at an offer price. One or more user paths include conversion events in which the user purchases the item. The method further includes receiving competitive price data indicating one or more prices at which the item was offered f

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