Allocation of content inventory
US20140229252A1 Патенты
This specification describes technologies relating to selection and delivery of online content. One aspect of the subject matter described in this specification can be embodied in methods that include determining a share fraction based on a received reserve price and based in part on a distribution of past bids for content inventory units in one or more content slots provided by a publisher. The methods may further include determining a second reserve price based in part on the received reserve price and based in part on a distribution of past bids for content inventory units in one or more co
Притязаний: 42. Знаков текста: 107 479.