US20140222571A1
patent
A system and a computer-implemented method of serving online content items using a semantic description of a feature that is common to a plurality of online content locations are provided. The method includes assigning one or more iden tifications based on the semantic descriptions to each of the plurality of online content locations using one or more fea tures associated with a respective one of the online content locations, receiving a selection of one or more of the assigned identifications and a physical location of the associated online content locations, determining at least one of a physical loca tion of an online content recipient, and an intended location of the online content recipient, and transmitting an online con tent item to the online content recipient when the online content recipientis within a specified distance from any of the
20 claims. 89,517 characters of text.