US20140180800A1
патент
Methods, systems, and apparatus, including computer pro grams encoded on a computer storage medium, for content distribution. In one aspect, a method includes obtaining res ervation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data speci fying that a resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item; providing, to a contentitem exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiv ing the content item request data.
Притязаний: 20. Знаков текста: 77 397.