System, method and computer
US20140025497A1 Patents
A system, method and computer program product for present ing an advertisement is described. A request to access a web page may be received from a requester via a network. The request may be generated in response to selection of a link to the web page on another web page. A response may be trans mitted back to the requester. The response may include the requested web page as well as an ad script that may be executed after receipt of the response by the requester. The ad Script may generate an ad request that includes one or more ad parameters extracted from the response. These ad parameters ma
15 claims. 142,316 characters of text.