Selecting content based on data
US20130332267A1 Patents
Apparatus and method for selecting at least one content item based on data analysis. In accordance with some embodi ments, a plurality of linked web pages of a website are defined by a publisher. Each web page has a respective layout which includes associated content and at least one slot adapted to receive a content item. A total number of web pages visited by each device of the website during an associated device ses sion in which the device requests display of one or more of the web pages on a network accessible device is accumulated. At least one content item is transferred for display on
23 claims. 35,372 characters of text.