US20130124339A1
patent
Methods for providing multiple creatives in a display order are disclosed. A user may request a resource, and a request for an advertisement may be received. A plurality of advertise ments responsive to the request are identified. Each advertise ment may be associated with one or more creatives, and a display order for each of the one or more creatives. An adver tisement from the plurality of identified advertisements is selected based on a bid amount associated with each identi fied advertisement. One of the creatives of the selected adver
30 claims. 77,927 characters of text.