Using per document or document type performance of ad configurations in ad serving decisions
US20130024283A1 Patents
An ad configuration that works well (or best) for a given document or a given type of document is determined and/or used. For example, advertisements having different adver tisement configurations may be served with different instances of a given document of a document type. Perfor mance of the different advertisement configurations for at least one of the given document and document type may be tracked. A preferred advertisement configuration for at least one of the given document and document type may then be determined using the tracked performance of the different advertisement configurati
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