US20130024283A1
патент
An ad configuration that works well (or best) for a given document or a given type of document is determined and/or used. For example, advertisements having different adver tisement configurations may be served with different instances of a given document of a document type. Perfor mance of the different advertisement configurations for at least one of the given document and document type may be tracked. A preferred advertisement configuration for at least one of the given document and document type may then be determined using the tracked performance of the different advertisement configurations. Finally, the determined pre ferred advertisement configuration may be associated with the at least one of a given document and document type. Once Such an association has been determined (or accepted), docu ment information of a document to be provided with adver tisements may be accepted, and a document type of the docu ment may be determined using the document information. The preferred advertisement configuration associated with the determined document type may then be determined, and advertisements may be served with the document in accor dance with the determined preferred ad configuration.
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