US20110295678A1
patent
Methods, systems, and apparatus, including computer pro grams encoded on a computer storage medium, for creating adgroups based on sequential search queries are disclosed. A seed ad group theme can be selected. Aggregated sequential search queries can be obtained from a seed search query having identical terms as the seed adgroup theme. The aggre gated sequential search queries can be used as additional ad group themes for generating new adgroups. Keywords can be selected for each new ad groups based on one or more per formance criteria. Performance of ad groups and keywords and changes in aggregated sequential search queries can be monitored for Subsequent ad group creation, removal, and dynamic tuning.
35 claims. 110,262 characters of text.