US20110047026A1
патент
A layout in which advertisements are displayed may be deter mined by auction. Several layouts may be defined, each hav ing one or more slots of different relative values. Bids are received from advertisers, and an auction may be held to determine in which slots the different advertisers are placed, and which layout is to be used. The expected revenue from each layout may be calculated, and the layout may be chosen that maximizes the revenue that is expected to result from showing a particular layout to a user. In one example, there are layouts that offer exclusive and non-exclusive mainlines. Mainline exclusivity may be offered to an advertiser that has
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