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US011961114B2 . : US 11,961,114 B2 Johnston, Jr. (45) Date of Patent: Apr. 16, 2024 (54) DIGITAL ADVERTISING PLATFORM WITH (58) Field of Classification Search DEMAND PATH OPTIMIZATION CPC veces teense: GOON 20/00 . See application file for complete search history. (71) Applicant: Pubwise, LLLP, Atlanta, GA (US) . (56) References Cited (72) Inventor: Stephen F. S. PATENT DOCUMENTS (73) Assignee: PUBWISE, LLLP, Atlanta, GA (US) 9,832,128 Bl 11/2017 Ashner et al. 10,051,046 BL 8/2018 Zacharski et al. () Notice: Subject to any disclaimer, the term of this 11363669 3 sons Ashner et al. patent is ex

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